Case Study | Embedded Insurance
How to triple revenue through insurance sales
In a rapidly growing sector like eCommerce, where sales volumes and customer expectations are at an all-time high, integrating insurance seamlessly is key to increasing margins without disrupting the buying process.
PcComponentes has achieved exactly that, and Weecover’s technology has been the cornerstone of this success.
Find out how we did it! 👇
Scaling without sacrificing conversion
PcComponentes is Spain’s leading eCommerce retailer for technology, IT, and consumer electronics. With a track record defined by constant innovation, they serve millions of active users with an obsessive focus on excellence and customer satisfaction. Their success is built on an expansive catalog, highly valued expert advice, and a logistics network that ensures an ultra-fast shopping experience. Furthermore, their omnichannel model seamlessly combines the strength and scalability of their digital platform with the personalized service of their physical stores.
An opportunity to protect high-value purchases
When retailing high-value products—such as laptops, smartphones, or high-end gaming gear—offering insurance and extended warranties at the exact moment of purchase was a natural strategic step. The business objective was clear: to increase profit margins and Average Ticket Value (ATV) by providing customers with peace of mind and protection for their new acquisitions.
However, in an environment where every millisecond of load time counts, the risk of introducing friction into the conversion funnel was unacceptable. Cart abandonment is the ultimate enemy of eCommerce; therefore, any new process had to be completely seamless and invisible to the buyer.
Consequently, the technical and operational challenge was immense. PcComponentes needed a robust solution capable of dynamically assigning policies across thousands of different SKUs and handling massive traffic spikes during critical campaigns like Black Friday or Christmas—all without slowing down their platform in the slightest. The objective was clear and demanding: to maximize the value of every cart while maintaining an impeccable User Experience (UX). Furthermore, they needed to achieve this without the integration, regulatory compliance, or claims management becoming a bottleneck or an unmanageable workload for their own IT team, allowing them to remain 100% focused on their core business.
A 100% configurable embedded infrastructure
Weecover implemented its embedded insurance solution through an agile integration. This allowed PcComponentes to inject personalized insurance at the exact moment of the purchase decision, unifying the experience across all channels: web, physical stores, and call center.
Everything operates within a White-Label environment that protects the brand’s visual identity.
Dynamic catalog
- From 1 to 5 products: Guarantees, Damages, Cyber, Gaming...
- Personalization: Prices, durations, and modalities. Options for the customer for single payment and subscription.
Invisible integration (UX)
- Offer at 3 checkout points. Retargeting tools.
- White-Label customer portal integrated into the retailer's website.
Total automation
- Management of claims, repairs, and policy updates linked to returns in real time.
Integrated sales in e-Commerce.
Customer experience and channels
(Frontend & Sales)
- 100% digital Onboarding and integrated sales in the eCommerce cart
- Flexible offer: Multiple products, single payment or subscription, promotions, and freemium models.
- Configurability: Possibility of adding additional coverage and configurable coverage duration.
- Omnichannel: Specific Frontend for Call Center and web Portal for customer service.
Assisted sales interface for call center
Insurance operation
(Backend & Processes)
- Life Cycle: Quote & Buy, Direct payment gateway, Receipt generation and Renewals.
- Document Management: Automatic documentation and communication generation.
- After-Sales: Policy modification management (ATM) and Self-service portal for the end customer.
- Claims: Claims management (FNOL: First Notification) and integration with the claims manager.
- Control: Dashboard with real-time reporting.
Business control dashboard
Results after implementing Weecover
Insurance revenue grew by more than 200% annually within 18 months of launch. By month 30, growth had already reached X4.
An increase of up to X4 compared to previous programs. Categories such as laptops and smartphones saw the highest conversion rates.
Driven by widgets that allow store associates to quote and issue insurance policies instantly.
Insurance provides a 40–45% margin on a product whose price represents only 10–20% of the device’s cost, multiplying profits on low-margin electronic products.
“Weecover gave us the absolute flexibility to create exactly the insurance program we were looking for, backed by a solid technological foundation that other proposals simply couldn’t offer. Customers don’t want complications; they want something easy, agile, and intuitive. We have achieved an integration so natural that the user feels they are dealing with PcComponentes at every step of the way.”
Alberto Rodríguez
Head of Services & B2B at PcComponentes
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